Run your program
Customer emails
Loyalvia can email customers when something happens to their points, in each customer's own language.
The emails
| Setting | What it does |
|---|---|
| Welcome | When a customer joins, with their signup bonus and referral code. |
| Points earned | After a paid order, with the points earned, their new balance and, if they're pending, the date they can be spent. |
| Reward available | When their points first reach a reward they can redeem, naming the best one — the nudge to come back and spend. |
| Reward code | When they redeem a reward, with the code. |
| Tier upgrade | When they reach a new VIP tier. |
| Referral reward | When a friend they referred places a first order. |
| Points expiring | Before their balance expires, if points expiry and a reminder are set. |
Turn emails on
Go to Emails in the app menu and switch on Email customers about their points. Emails are sent under your program name.
Tip: While emails are off, each email is still listed on the Emails page as Not sent (off), so you can see exactly what customers would get before you switch them on.
Replies
When a customer replies to a loyalty email, the reply goes to your store's contact email (Shopify Settings → General). To use another address, enter it under Replies on the Emails page; leave it empty to go back to the contact email.
Email log
The Emails page lists the last 100 emails with their subject, recipient and status — Sent, Failed or Not sent (off). Older entries are cleared after 90 days.
Note: Customer emails need the Growth plan or higher. See Plans & billing.